Radical Transparency

Hello Magpie Goose community - customers, supporters, collaborators, followers, backers, mates!

We recently came across the concept of 'radical transparency' in a great book called New Power. It’s full of inspiring ideas on how to build community-led movements, find connection and lead change in today's hyperconnected world. We loved it! The book advocates for radical transparency – being open about what you do and how you do things, so that people can understand, question, challenge, help grow, contribute, feel a part of, and ultimately build trust with a person / business / organisation. 

The book prompted us to think about ways we could cultivate radical transparency within Magpie Goose. One question we often get asked is ‘where does my money go when I buy one of your products?’

In the spirit of openness and transparency, we wanted to share with our community an approximate representation of all the costs, people, processes, time and skills that go into bringing Magpie Goose products to the world.

Below is a pie chart that represents a breakdown of allocations based on a dress that we retail for $260. Please note that this is not an exact breakdown – there’s always unexpected costs and expenses fluctuate at different times for different reasons. It’s also difficult to reflect the cost of staff time across individual products - but – we had a go and we hope it gives you an idea!


Magpie Goose is barely two years old. We have learnt so much on our journey so far (it’s been a wild ride) and are SO grateful for all of the support and encouragement we’ve received along the way. We’ll continue to do our best to grow Magpie Goose as a business that enables people to connect with and celebrate Aboriginal art and culture while creating much needed economic opportunities in remote communities (our next blog post will focus on why this is so urgent).

Til then,

Maggie + Laura

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  • Sharon Duns on

    Great transparency as a lot of people have little idea of what goes on behind the scenes to get a well manufactured article to the customer. Love your work. We think nothing of paying $1-200. For Italian made linen clothes So why not Australian made Indigenous clothing

  • Katie on

    Inspiring post, love the concept and as I wish for far more of this with everything I engage with, it’s got me thinking about how I can deliver on this level of transparency of my biz also. Thanks, and beautiful work x

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