It’s been a couple of months now since the official transition of the business and I’m often getting asked “how’s it going?” I thought you’d love to know too so i’m writing to you with my reflections.
This business has so much heart
We continue to discover just how much this label means to people and it makes our hearts smile. The core of this business is showcasing and elevating the stories and culture of our mob from across Australia. It creates a huge impact for everyone involved, from the artists whose stories are heard and celebrated, to the people who want a deeper connection with our culture and who proudly wear the clothes. The ladies in Kalumburu were celebrating their most recent licensing payments from Magpie Goose, and I loved hearing from them how this cash injection was making a huge difference in their lives - they were off to the shops to buy whitegoods and lounge suites, items that are often unattainable. This story put tears in all of our eyes and is the reason we do what we do.