Magpie Goose

Proudly Aboriginal owned

Who we are?

Proudly Aboriginal owned and led, Magpie Goose combines fashion and social impact to create unique wearable garments designed to make a statement.

Magpie Goose is a small family business and social enterprise owned by Troy Casey (Kamilaroi) and Amanda Hayman (Wakka Wakka/Kalkadoon). The couple are passionate about creating social impact and economic opportunities for Aboriginal and Torres Strait Islander people through the creative industries.

Unique Australian Stories

Our Mission

We want to live in a country that honours and celebrates our First Peoples. A country that acknowledges that:

We are all on Aboriginal land.

There are many different Aboriginal languages and cultures.

Experiences of invasion and colonisation are diverse, and we need to hear more of them.

While colonisation has had a devastating impact, Aboriginal people and culture remain strong. People want to share their culture.

We can all benefit from understanding our history and connecting with Indigenous culture.

How We Work

Magpie Goose partners with Indigenous artists and centers to develop textile designs for yardage printing. We pay artists a royalty for each meter printed and produce the clothing ethically in Sydney. The clothing is sold online and at popups around Australia. With each piece, we share the story of the artist, artwork and community.

Social Impact

To date we have:

  • Generated over $560,000 in royalty payments for 54 artists
  • Collaborated with 12 remote communities in NT, QLD and WA
  • Engaged 11 extra support workers in communities
  • Worked with over 70 First Nations models

Ethical and sustainable

Our garment offcuts are repurposed into baby rompers in Sydney. The smaller offcuts leftover are crafted into a range of unique accessories by refugees, asylum seekers and recently arrived migrants at Second Stitch in Melbourne.

Path to zero waste

Our fabrics are made of linen, cotton and
natural fibers that decompose
into the earth after their use.

No plastic packaging

We use eco-friendly packaging,
shipping and marketing materials.

Made to last

Our manufacturer has 30 years’ experience in producing high quality garments.