Proudly Aboriginal owned
Our impact
Magpie Goose is an Aboriginal-owned social enterprise that partners with Aboriginal artists in regional and remote communities to design powerful statement clothing.
There are three key impact areas we focus on:
Economic opportunities
We exist to create new economic opportunities for Aboriginal and Torres Strait Islander people through artwork licensing, transforming artists’ original work into textiles designs. We also hire Indigenous service providers as well as photographers, designers and models to bring artwork stories to life.
Storytelling & reconciliation
Each artists’ designs tell unique stories of people, place and culture, sharing diverse and positive perspectives through bold prints. Our garments enable the broader community to learn about, connect with and celebrate Aboriginal culture and Country. The pieces can be used as conversation starters as a way to engage others, too.
Conscious fashion
All designs are hand screen printed onto biodegradable natural fibre fabrics with water based-inks, which are made into quality garments by local manufacturers in Australia. Our garments are designed for longevity, our packaging is plastic-free, and all offcuts from the production process are turned into accessories.
Economic opportunities
We exist to create new economic opportunities for Aboriginal and Torres Strait Islander people through artwork licensing, transforming artists’ original work into textiles designs. We also hire Indigenous service providers as well as photographers, designers and models to bring artwork stories to life.
Storytelling & reconciliation
Each artists’ designs tell unique stories of people, place and culture, sharing diverse and positive perspectives through bold prints. Our garments enable the broader community to learn about, connect with and celebrate Aboriginal culture and Country. The pieces can be used as conversation starters as a way to engage others, too.
Conscious fashion
All designs are hand screen printed onto biodegradable natural fibre fabrics with water based-inks, which are made into quality garments by local manufacturers in Australia. Our garments are designed for longevity, our packaging is plastic-free, and all offcuts from the production process are turned into accessories.
Numbers tell the story
$610,000
Artist fees paid to Aboriginal artists, art
centres and community organisations.
67
First Nations artists
we’ve collaborated with.
14
Regional and remote communities
we’ve worked with in NT, QLD, and WA.
11
Community-based Aboriginal service
providers we’ve engaged.
100+
First Nations models, designers and
photographers we’ve worked with.
792
Meters saved from landfill and made into accessories.
Metrics as at 1 January, 2025
Ewyenper Atwatye collection overview
Q&A with Magpie Goose owner/director Amanda Hayman Tell us a bit about the upcoming collection. The upcoming Magpie Goose collection is in collaboration with the Ewyenper Atwatye (Hidden Valley...
Magpie Goose acknowledges the Traditional Custodians of the land on which we live, work and trade. We acknowledge their ongoing connection and custodianship for Country.
We pay our deep respects to all Aboriginal and Torres Strait Islander people, particularly those who we work and collaborate with.
Always was, always will be.